Missão e Valores

Abril is committed to the provision of information, culture and entertainment, to the development of education, the improvement of welfare, the development of the free enterprise and the enhancing of democratic institutions of the country.

Abril’s basic objective is to continue the development of the largest Brazilian publishing enterprise, keeping it profitable, innovative, integrated and diversified. It also shall maintain the creation, production and commerce of publications of high editorial and graphic quality to the largest possible number of individuals and companies throughout Brazil and other Portuguese-speaking countries. Abril is committed to the provision of information, culture and entertainment, to the development of education, the improvement of welfare, the development of the free enterprise and the strengthening of the democratic institutions of the country.

Abril is committed to create and maintain a work environment in which the employees are encouraged and motivated to use their full potential. They also shall achieve the highest personal satisfaction in their jobs and be recognized, rewarded and promoted, according to their contribution in the development, profitability and growth of the company. Abril is committed to pay its shareholders a fair return on their investments, in the form of dividends and increase in the net equity of the company (May 1980).

To be the leading company in integrated multimedia, meeting the most profitable sectors. To be the fastest growing company in the communication and educational markets.

Excellency, integrity, pioneering and appreciation of people.

Competitiveness, focus on the customer, profitability and teamwork.